Sweet Spot uses the animals most powerful sense - smell - to attract them like a magnet. And it keeps them coming back for more with its highly palatable, great-tasting formula. The Sweet Spot system has been scientifically formulated and field-tested under real hunting conditions to give hunters and wild game managers a truly remarkable system for attracting deer. This deer attractant is a blend of pellets and powder and it is supercharged with F5 - a proprietary formula developed by C'Mere Deer.